Influencer Partnerships
Driving online growth and reach by leveraging local influencer collaborations.
“Shop Small, Chi!”
Strategy: Orchestrated a hyper-local awareness campaign via a partnership with @kmillionz (38K Followers) to anchor Left On Thread as a "must-visit" Chicago destination during the peak Holiday season.
Performance Metrics:
TikTok: The "Shop Small, Chi!" TikTok achieved 13.3K organic views, significantly expanding the brand's reach within the target regional demographic.
High-Intent Engagement: Beyond the 1.6K likes, the content generated 430 saves and 58 shares, signaling a high level of "bookmarking" for future storefront visits.
Community Dialogue: Managed 37 active comments, leveraging the creator's influence to build authentic social proof and local excitement around the brand’s holiday inventory.
Instagram: The campaign post earned 322 likes, 7 comments, and 50 shares, further driving cross-platform visibility and engagement.
Behind-the-Scenes with Kelsey
Strategy: Partnered with @kelseymazzei to produce high-aesthetic, "behind-the-scenes" (BTS) content that humanized the brand and provided authentic social proof within the Chicago fashion community.
Performance Metrics:
Algorithmic Discovery: Successfully reached a new audience with 35% of total views originating from non-followers, demonstrating the content's high shareability and algorithmic resonance.
Conversion & Intent: Beyond the 2.5K views, the collaboration drove high-intent actions, including 53 direct profile visits and 2 external link taps, effectively moving viewers from "discovery" to the "consideration" phase of the sales funnel.
Authentic Advocacy: Leveraged editorial-style storytelling to build intimate brand trust, resulting in immediate community growth and active engagement.
Strategy: Collaborated with Chicago-based creator @isabelledyyer to debut our Spring Arrivals through an in-store styling series. The campaign focused on "modular dressing," showing customers how to elevate new seasonal staples with existing key pieces and curated accessories.
Performance Metrics:
Market Expansion: Achieved exceptional organic discovery (2.4K views and growing), with nearly 70% of the audience reached being new to the brand. This confirms the campaign's success in broadening our digital footprint beyond our current community.
Intentional Interaction: The styling-focused content resonated deeply with viewers, yielding 77 direct interactions and driving traffic via external link taps. This movement through the sales funnel highlights the efficacy of "how-to" styling as a conversion driver.
Cultivated Advocacy: By partnering with a trusted local voice, we established an authentic connection with the Chicago fashion scene, resulting in measurable follower growth and enhanced brand credibility.