Social Media & Content Strategy
From local roots to an expanding digital presence.
The "Love Story" Campaign
Objective: Leveraging the cultural momentum of the series Love Story, I developed a cross-platform campaign (Instagram & TikTok) translating Carolyn Bessette-Kennedy’s iconic aesthetic into shoppable Left On Thread looks.
The Execution: Curated high-intent styling content that bridged the gap between editorial inspiration and direct product conversion.
Performance Metrics:
Instagram: Reached ~3K unique accounts, securing 59 engagements and driving direct traffic to the storefront via profile visits and external link clicks.
TikTok: Generated 847 views and a 6.8% engagement rate, successfully converting viewers into new brand followers.
Behind-the-Scenes Storytelling
Objective: Humanize the brand and increase community engagement by showcasing the creative process behind a professional content shoot.
The Execution:
Narrative Flow: Developed a multi-slide Story sequence that transitioned from lifestyle aesthetics (featuring local partner Soloway Coffee) to behind-the-scenes production with our creative team.
Lifestyle Integration: Curated "Pinterest-worthy" visuals of LOT accessories alongside local Chicago elements to reinforce the brand’s lifestyle positioning.
Conversion-First Design: Concluded the sequence with a high-intent "Get the Look" slide, featuring direct product links for the featured outfit.
Performance Metrics:
Visibility: Generated 2K views with a high retention rate through the sequence.
Intent: Drove 15 direct profile visits and 18 active engagements, bridging the gap between "inspiration" and "shopping."
Community Building & Brand Awareness
Objective: To celebrate International Women’s Day by reinforcing our identity as a female-founded brand and fostering community growth through the cross-promotion of local, women-owned businesses in the clothing, jewelry, floral, and bakery sectors.
The Execution: Curated a "Growth & Community" visual narrative that bridged archival content from our 2022 grand opening with our most recent collection launch, highlighting the brand's evolution alongside collaborative spotlights on industry partners.
Performance Metrics:
Reach & Visibility: Generated 2K unique views, successfully scaling brand awareness across the local community.
Engagement: Secured 57 active interactions and 11 profile visits, effectively converting storytelling into brand interest.
Direct Conversion: Drove 3 high-intent external link taps, guiding users from social content directly to the storefront or partner features.